Accelerating Value in Entertainment and Media
Canada's entertainment and media market is growing steadily and will expand at a consistent 5.6% compound annual growth rate, to US$47 billion in 2011 from US$36 billion in 2006. Overall growth continues to be positive in Canada, with the Internet access and advertising segment expected to see the largest growth (12.2% compound annual growth rate) to US$4.5 billion in 2011. Canada is also expected to lead the world in growth in radio and out-of-home advertising, with an 11.7% compound annual growth rate. View our video Podcast series highlighting the Canadian findings from the PricewaterhouseCoopers Global Entertainment and Media Outlook: 2007-2011 report and get valuable insights about the key trends, growth and potential business opportunities that lie ahead. To learn more about the PwC Canadian Entertainment and Media outlook, visit: www.pwc.com/ca/em.
Recent Episodes
We took our cameras to the street to get the consumer's eye view on hot topics in the entertainment and media space. Listen to what they had to say about music downloads, video games and advertising.
Find out what's happening nationally and globally in video gaming. What's contributing to growth, how are advertisers and marketers capitalizing on this growth, and what impact the shift to wireless is having on the market?
While the Internet as a distribution channel has cut into newspaper and magazine circulation, people are reading more than ever – but what and how they're reading is changing how advertisers think.
This first episode explores the most notable trends in Canada's Entertainment and Media industry. Where has there been significant growth and how will convergence, internet, radio and out-of-home advertising affect new business models?
